1.Calendars make useful gifts
Calendars are a practical and well-received gift. They are products that people are willing to pay a premium for. When you print calendars for your customers, you’re giving them year-round gifts. Calendars are used by everyone to keep track of important dates and events, and because they are useful, your customers will display them. Many will refer to them on a daily basis, exposing them to your company on a daily basis.
2.Calendars are relevant
A well-designed calendar can assist you in connecting with customers. Calendars should not only showcase your products and services; they should also include appealing images and illustrations depicting common interests with your customer base that are also relevant to your business.
3.Calendars offer excellent branding
Calendars are excellent branding tools because they are frequently referenced daily (and sometimes more). Every time your customers look at your calendars, they should see your company name and logo, so you’re the first company that comes to mind when they need what you sell.
4.Calendars promote your business year-round
Calendars are not only excellent branding tools, but they also provide opportunities for year-round marketing.
5.Calendars are conversation pieces
A good calendar design is meant to be shared, and when your customers proudly display your calendars, they will become talking points. As a result, your calendars will reach your customers as well as their peers and colleagues – and the best kind of advertising is word-of-mouth.
6.Calendars let you be an early bird marketer
Many businesses do not consider calendar marketing until late November or December, but you can get a head start by printing 18-month calendars early. You can distribute your calendars in June and they will be valid until December of the following year, allowing you to beat competitors to the punch and ensure your calendars are the first to grace the walls of your customers.
7.Calendars establish trust
A good calendar is the whole package, a presentation that represents your company and your customer relationships. Customers will trust you when it comes time to buy if you use high-quality photos and illustrations, as well as premium calendar printing and finishing.
8.Calendars are easy to distribute
You can direct-mail calendars to a specific audience, hand them out to customers in your shop, visit your customers with calendars in hand, and place them in strategic locations such as restaurants, grocery stores, and other public areas.
9.You can insert other marketing materials in calendars
Calendars can easily be delivered with business cards, brochures, magnets, posters, and flyers, increasing the number of marketing materials your customers have on hand, exposing them to more in-depth information about your company, and influencing more follow-up calls and visits.
10.Calendars allow for targeted marketing
You can maximize your calendar return on investment while minimizing your investment by targeting your audiences. Send calendars to a well-defined mailing list, hand them out to only your best customers, and place them in strategic locations frequented by your customers.
12.Calendars can be printed for walls and desks
Consider where your target audience is likely to keep their calendars, and then print wall calendars or desk calendars – or both!
13.Calendars are super cost effective
The initial investment required to print calendars may appear to be higher than that required for other marketing materials, but consider the cost-per-view. Assume you spend R10 000 to print 1,000 wall calendars. If 1,000 people look at your calendar every day for 365 days a year, that’s 365,000 views at a cost of less than one cent per view! That is something that no amount of digital marketing can compete with.
Calendar Rims provide the fastest, most attractive and least expensive method of binding and hanging single and multi-sheet calendars, maps, wall charts, posters and other printed material. Calendar Rims come complete with pre-attached plastic hangers (eyelets) for tops of calendars and plain rims for bottoms, to neatly finish the calendar.
Twin Wire Binding offers another solution to finishing your calendar, whether a multiple sheet wall calendar or a desk calendar. This gives a professional, long-lasting and luxurious finish to your calendar.
Contact Press Products for all your Calendar finishing consumables.
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