The print industry understands that although the print process may constitute the bulk of work, it is in fact the print finishing processes where greater profit potential often lies. Bolstering your in-house print finishing capabilities can unlock value in your established customer base and enhance the product offering to your customers.
Why should you bring print finishing in-house?
The printing industry is a competitive market and printers must find ways to differentiate themselves from competitors. By ensuring that you have a comprehensive range of print finishing options and in-house capabilities to produce these finishes, you will achieve the following:
- Ability to offer your customers a wide variety of options to enhance their printed material, differentiate the products, suite their budget
- Maintain control of the full process, ensuring the security of the job, quality of production and full control of deadline delivery
- Increase margin – in-house finishing capabilities means you won’t have to give away profits to 3rdparty service providers.
In addition, introducing print finishing options to your offering can set you apart and bring a new flair of creativity to your printing solution. There are so many new and innovative ways finishing can be done. This opens up a whole new world of possibilities, bringing forth opportunities through printable metalized films, laminating films, speciality textured laminating, foiling, and more, completely changing a standard printing document into a work of art.
Here’s an example – we recently sold a semi-automatic laminating machine to a well-established printing company in Johannesburg. This company has historically printed and laminated restaurant menus for various restaurant chains. In light of the COVID crisis, the market for printed restaurant menus has seen a sharp decline in the past few weeks. In collaboration with Press Products, this company customer has recently begun promoting Anti-Bacterial menus – a printed menu laminated with a specialised Anti-Bacterial film, manufactured exclusively by GMP and sold locally by Press Products. The interest in this solution has been significant.
These days the finishing options available are vast and bespoke solutions to enhance and differentiate the end product is a valuable way to differentiate your business from competitors in a price-driven market.
In addition to standard Gloss and Matte laminating film textures, why not promote specialised textures like velvet, linen, leather grain, or anti-scuff, not to forget silver metalized thermal laminating film for unique and creative applications.
Whether you are printing litho or digital, the finishing technology has grown to cover both, offering a solution for every printer. You can offer your clients the feel of high-end paper, with a simple speciality laminate film. You can add that touch of luxury to your digital prints with Sleeking Foil, taking away the high-cost of traditional foiling processes. And the best part, this can happen all while saving on material costs for specialty finishing.
Contact us to discuss print finishing solutions – let us help you find appropriate solutions to meet all your finishing requirements.