It’s that time of the year again, and calendar season is here. If you want to promote your business and aim it on an upward growth pattern, then promotion and advertising is a business necessity. What can separate your message from your competitors is printing your branded calendars with on trend design and a unique twist, making your business message stand out in the crowd. In addition, it is a way of staying in touch with your customer base as well as using calendar printing as a tool to attract new customers.
There are so many benefits for printing branded calendars and using them as a marketing tool for your company. By using branded calendars, you are creating brand awareness, getting your message out about your products and services and by doing so you are using a tool that advertises for a full year.
“A calendar remains on of the most cost effective advertising media, combined with a year end give-away.”
Instead of giving your customers an expensive year end gift, where the identity of the giver may be forgotten, why not give your customer a calendar which will effectively be branded with your brand and which will buy you advertising space for the next 12 month period, where you want it, on your customer’s wall.
13 Reasons why branded calendars are a great marketing tool
- Calendars are meaningful marketing tools
Calendars are more meaningful and appreciated compared to emailers or cold calls; in fact, they’re products people pay for. Printed calendars create a marketing campaign that your customers get to personally enjoy.
- Calendars are cost-effective
The initial investment required to print calendars might seem greater than some other marketing materials, but consider the cost-per-view. Let’s say you print 1,000 wall calendars at a cost of R2,500. If 1,000 people reference your calendar 365 days per year, that’s 365,000 views at a cost of less than one cent per view! Not even digital marketing can compete with that.
- Useful for personal record-keeping
Everyone uses calendars to keep track of their busy days and special events; and because calendars are useful, your customers will put them on display. Most people will reference their calendars daily, exposing them to your brand every day of the year, making it an effective marketing campaign.
- Calendars are appealing to the eye
A well-designed calendar can connect with your customers. Your calendar’s design shouldn’t only market your products and services; it should feature trendy images or illustrations, that are relevant to your business but make your calendar attract the eyes in the room.
- Calendars are an outstanding form of branding
Because they’re often referenced daily (and sometimes even more) and used for record keeping, calendars are exceptional branding tools. Your customers should see your business name and logo every time they look at your calendars, so you’re the first company that comes to mind when they require the service or products you provide.
- Calendars promote year-long high-frequency visibility
Not only are do calendars create outstanding brand awareness, they present opportunities for year-round marketing. In order to ensure that your wall calendar is displayed, one needs to make sure that it is finished properly with calendar rims, this eliminates unsightly taping and tacks and prevents corners from flapping.
- Opportunity to be an early bird marketer
Many companies run late and don’t think about calendar marketing until late November or sometimes even December, but you can get a head start by issuing calendars early, helping you beat competitors and ensuring yours are the first calendars adorning your customers’ walls.
- Easy to distribute
You can distribute calendars to a targeted audience, handing them to customers at your premises, visit your customers with calendars creating a one-on-one meeting and bringing in business that you might of missed, or placing them in strategic locations for potential customers to grab and use in their home or work place.
- You can use calendars as a way to distribute other important marketing material
Catalogues, business cards, brochures, swatchbooks and company profiles can all easily be given out with calendars, increasing the number of marketing materials your customers has on-hand, exposing them to more comprehensive knowledge about your company.
- Allow for targeted marketing
By targeting your customers, you can maximize your calendar ROI. Giving out calendars to a more selective customer list, hand them out to only your best customers, or place them in strategic locations your customers frequent.
- Calendars allow you to highlight your own events
Planned in special show days for the following year? Or pre-plan products and service specials and highlight them on your calendars so it’s already marked on their calendar for them.
- Calendars can be printed for walls and desks
Consider where your customer is most likely to use their calendars the most, then print wall calendars or desk calendars – or both!
- Calendars deliver excellent return on investment
Since calendars are so inexpensive, they deliver outstanding returns on investment. All it takes are a few sales to profit from calendar marketing – and if you print a compelling calendar and deliver it to a well-targeted customer base, it will convert to plenty of sales.
Calendar Rims provide the fastest, most attractive and least expensive method of binding and hanging single and multi-sheet calendars, maps, wall charts, posters and other printed material. Calendar Rims come complete with pre-attached plastic hangers (eyelets) for tops of calendars and plain rims for bottoms, to neatly finish the calendar.